The Story
With over 15 years design experience in freelance graphic design, creative direction and content creation, working in the corporate settings and in non profit organisations I have been working to create clarity in messaging so that companies, churches, organisations and individuals can communicate with their tribe and build loyalty beyond their brand. As someone who has worked in the corporate setting, non profit and church setting I understand the context and expectation that is required, this helps me work in a bespoke and personal way to ensure that your brands message gets heard. I look forward to getting to know you and partnering with you to create clearer messaging and build a better brand.
say hi or drop me a DM to connect @tomlancaster
The Mission.
The Mission is built on 3 things I believe and value. They are the framework for our services and they are my promise to you that i’ll do what I can to make sure you create clear messaging, establish clarity with your brand and build loyalty beyond the product.
Here are my beliefs.
1. Create clear messaging.
Clarity breeds understanding.
The clearer your messaging is, the easier it is for people to understand what you do and why you do it. As you know people will connect with the messages that are the clearest, I want to work with you to create clarity our of the things that matter most to your organisation.
How do I do that?
I work to help you simplify your language and create visual components that emphasise and support the core of the message that you want to share. It can often get frustrating for people when a brands message is confusing and difficult to comprehend. The clearer we can make the message the easier it is for people to ‘buy in’
2. Establish clarity with your tribe.
Language creates culture.
Clear messaging is one of the most efficient ways of reaching your tribe. People connect with language that resonates with their already existing belief systems. As you know people are drawn towards those that see the world the same way they do, clarity helps your tribe find you.
How do I do that?
I partner with you to create some consistency in language, to develop phrases and terms that are easy to capture and recall.I’m always looking for already existing beliefs and language that we can attach to, this creates familiarity and comfort which makes people’s connection much more natural.
3. Build loyalty beyond the product.
Loyalty is the reward of service.
We believe that people connect with and connect to the brands that serve. Service is the nature of a brand that knows it’s tribe, that understands what matters and how to approach it effectively. The brands we love the most are those that spend time in our shoes.
How do I do that?
I help you establish a flow of service, a brand that sees, hears and moves towards what matters most to people. I work to ensure that people know your brand cares about them and knows what matters most to them, we do this through aesthetics, language, terminology and being considerate of the priorities your time has in place. I want to put your brand in their shoes, so you see, hear and feel what they feel because once you’ve walked a mile in someones shoes, you will know how to serve them best.